Team
The team at CRE8IVE is headed up by industry professionals backed up with a team filled full of talent and experience.
Directors|Account Managers|Creatives|Digital
James Willson
Managing Director / Founder

James believes every day has a challenge, a success and a reward. He loves Mondays and trying new things.
James understands that every client has a different objective and he’s committed to fostering strong relationships to see those objectives realised. As a founding partner, he ensures that all campaigns and creative that leaves the studio will work strategically for the client.
Canberra born and bred, James creates art in the kitchen when he cooks and his love of long-distance bike rides is only surpassed by his absolute weakness for cars.
James is immensely proud of CRE8IVE’s achievements, particularly winning the Telstra Business of the Year Award in 2007. He sits on a number of boards including the Australian Foundation of Mental Health Research. He was also a national finalist for the Ernst & Young – Young Entrepreneur of the Year and appeared in the BRW Fast 100.
James loves working with great people and is determined to see his clients’ expectations exceeded.
Alberto Florez
Creative Director / Partner

Alberto brings a quiet calm to the busy CRE8IVE office.
A keen photographer and soccer fan, Alberto joined CRE8IVE in 2004 as a graphic designer. His passion for creative design and knack for getting the best from people meant he quickly climbed the ranks to CRE8IVE business owner.
With an attitude of honesty and transparency, Alberto works closely with clients to foster a strong understanding of their needs. He is an expert in digital communication and understands how integrated solutions can best promote brands and communicate messages.
As creative director Alberto loves to change perceptions, whether it’s through a website, new media technologies or a fantastic piece of design. He’s happiest when he sees the CRE8IVE team succeed and clients satisfied.
Always pushing for excellence, his talent and deep knowledge of design makes it impossible for him to accept second best.