James Willson

Managing Partner / Founder


James Willson founded CRE8IVE back in 2001 and today enjoys his position as Managing Director. Starting the business in the arena of web and graphic design the business quickly evolved into a market leader in the field of branding, campaign creation and rollout as well as web development. Today the business employs about 25 people and has clients in Canberra and across Australia.

Over the years James has worked on numerous campaigns on a national and a local level and is across all disciplines of the business.

James sits on numerous boards including The Canberra Hospital Foundation, the CGS Foundation, CIT Solutions, Lockr, MXA and RDA ACT.

A known contributor to Canberra, James acknowledges that the city is a great platform to create oneself and at the same time contribute to the fabric of the city.

James has been an EY Entrepreneur of the Year Finalist, appeared in the BRW Fast 100 list and received numerous awards within the area of business.

James loves working at the forefront of technology and combining this with the finest individuals he believes that CRE8IVE will continue to grow and develop through the success of a client’s objectives.



Twitter james_cre8ive


Alberto Florez

Creative Partner

Alberto joined CRE8IVE in 2004 as a graphic designer. His passion for creative design and knack for getting the best from people meant he quickly climbed the ranks to CRE8IVE business owner.

With an attitude of honesty and transparency, Alberto works closely with clients to foster a strong understanding of their needs. He is an expert in digital communication and understands how integrated solutions can best promote brands and communicate messages.

A creative at heart, Alberto loves to change perceptions. Whether it's through a website, new media technologies or a fantastic piece of design. He's happiest when he sees the CRE8IVE team succeed and clients satisfied.

Always pushing for excellence, his talent and deep knowledge of design makes it impossible for him to accept second best.

Follow on Twitter (@_berto)

Byron Little

General Manager

As a talented designer in his own right, Byron brings over 15 years of industry experience to his role as General Manager at CRE8IVE.

He has a keen interest in digital marketing and enthusiasm for graphic design, print management, client management and staff management. He has done it all, working with local councils, state and Commonwealth Government, Not for Profits, and businesses large and small.

Byron's career started as a graphic designer at the Department of Defence. Soon, he was drawn to Sydney where we worked for PwC. Five years and three promotions later, Byron was an Art Director, managing three studios around Australia. Here, he discovered a natural knack for management, gaining the best from passionate people.

This drove Byron to shift permanently from being 'on the tools' to the business of design. He founded 26 Hundred – a boutique design agency based in Canberra.

Now at CRE8IVE, Byron manages new business and studio workflow. He's the reason our jobs and projects flow on time and on budget. Byron's extensive knowledge of the creative sector makes him a valuable part of our leadership team.

Outside the design studio, Byron's passions include wine and family... and sometimes a combination of the two.

Naomi Lemmon

Client Service Manager

Naomi grew up in Canberra and lives life to the fullest. Her more than 21 years of experience in the advertising industry has given her invaluable experience.

She has an extensive knowledge of the media, design and print production and loves working closely with clients to develop a strategy that builds their corporate voice and communicates their message.

She’s diligent, loyal and social with a fondness for cooking and entertaining.

Naomi works hard to form strong and honest relationships with clients to ensure that each and every project is a success.

Robert Clode

Creative & Strategic Director

During his 20 year career Robert has helped some of the world’s leading companies tell their stories. Prior to joining CRE8IVE recently, he was a Creative and Design Director in leading design and branding studios within Australia, Europe and the Middle East; working with Landor and the Conran Design Group. Robert’s clients have included Nestle, Adidas, Edinburgh International Television Festival, Perpetual, IAG, Deutsche Bank, Walt Disney Group, Glaxo Smith Kline, Seven Group, the Burj Khalifa tallest tower in the world, and Plan International.

Robert specialises in creating integrated, innovative concepts to deliver messages that change the way people think. His focus is on gaining a deeper understanding of a clients’ business or organisation, defining competitive advantage, and creating ideas to connect people with their brands. He delivers strategic and creative solutions of the highest standard, with a focus on helping companies be the change they want to see in the world.

Robert also regularly lectures on the subjects of design and branding and their ability to create positive change.

Damien Wright

Digital Producer

As a digital producer, Damien is committed to creating excellent digital solutions that are effective, and easy for the user. With a strong background in digital and web development, he translates complex tech to his clients to empower them to make informed decisions about digital communications.

With experience in marketing and communications, real estate and government, Damien honed his experience in technology and in project management.

At CRE8IVE, he brings an authenticity and empathy, building relationships to understand his clients and their customer needs. He is a passionate advocate for using new technology, user experience, intuitive digital applications and automating processes to achieve improved business outcomes.

Damien's strong focus on usability testing ensures the technology and design choices for each project are validated. This is how he feels CRE8IVE is capable of constantly outperforming themselves.

Damien sits on the board of directors for the Canberra Blind Society and is passionate about helping the organisation to develop a greater branding presence.

Alyson Vardos

Client Service Manager

Alyson believes you get the best out of life when you do what you love. That's why she works in the communication industry. With a Bachelor of Journalism majoring in Politics and Government, Alyson is confident and passionate about media.

She has a breadth of experience across the industry in digital and print advertising, marketing strategy, social media marketing, stakeholder communication, content production, and event and sponsorship management.

When she's not being a media whiz, Alyson is a Zumba instructor and dance teacher. She runs her own business, teaching weekly classes, and hosting, instructing and performing in shows and charity events across Canberra. She brings this zest and enthusiasm to every project to ensure they reach their goals.

Paul Whiteley

Creative Director

As Creative Director, Paul takes charge of projects’ creative direction.

Raised in Cootamundra, Paul was drawn to Canberra to study Graphic Design. Since then he has developed countless concepts and creative solutions for different campaigns across various sectors.

Recent work on the award winning Canberra 2030 campaign for the ACT Government and Carer’s Australia project showcased his ability to take a client brief to the next level. Paul’s dedication and attention to detail is evident in the full communication refresh for Canberra Girls Grammar School. The opportunity to totally refresh all material from logo, messaging to website and marketing, highlights his ability to work holistically across a client.

His thorough and consistent approach to design brings confidence to clients. He forms strategic partnerships with every client to produce striking creative solutions that enhance their business and brand.

Andrew Collins

Web Developer

Andrew picked up his passion for web development in first semester of a Bachelor of Media, Arts and Production at University of Canberra, before honing his skills doing freelance websites for local small businesses.

Born and raised in Gundaroo, a small rural town just outside of Canberra, Andrew a is logical and creative thinker, with a deep love of solving problems and completing a challenge.

Outside of work, Andrew is a enthusiastic about music and cars. He is currently restoring a 1980 Holden panelvan, a project with which he attacks with the same passion and focus as his web development.

Laura Sibley


A young, bright up-and-comer, Laura has joined the team full of enthusiasm and fresh ideas. 

Canberra born and bred, Laura knows the unique quirks of our city back to front. She’s had a life-long love of design, and with a degree in Design and Advertising from the University of Canberra, she approaches her work from a marketing perspective. She enjoys wearing both hats and seeking the best strategies to convey an idea.

In particular, she loves the way design can solve communication problems. She’s passionate about taking an idea and creating clear, effective and engaging visual messaging.

Prior to CRE8IVE, Laura cut her teeth as an in-house designer and marketing assistant. Eager to learn, she’s never afraid of a challenge and enjoys collaborating with clients to achieve their goals.

When she’s not in the studio, Laura creates her own custom garments. She’s also a sporting fanatic. Ask her anything about AFL or netball.  

Clare Flannery

Client Service Manager

 Clare is a focussed and driven marketing professional; with a love of visual communication and a proven track record of delivering communications and marketing projects across the public and private sectors. Her extensive experience in campaign management, media relations, project management, and graphic design enable her to deliver compelling communications that meet clients’ business objectives.

She has successfully applied her skills and knowledge delivering projects for the Attorney General’s Department, Westminster City Council (London), The Australian Institute of Architects and most recently for international architecture firm, dwp|suters.

A graduate of Communications, majoring in Public Relations and Marketing, Clare is an effective project manager and works tirelessly to deliver on time and to budget.

Laura Griffin


Laura is the wordsmith at CRE8IVE, forging words together to create meaning. She turns information into interesting content. It’s all about keeping things simple.

Passionate about words, Laura has a Bachelor of Communication, majoring in Writing. She’s worked for radio and the public service before venturing out as a freelancer.

Laura was oh-so-glad to be snapped up by CRE8IVE full time. Now she can write and write all day long for our lovely clients. Swoon! Her mission is to find the perfect voice, tone and language for every client so each is original, engaging and authentic to that business.

When Laura isn’t writing compelling copy, she’s … well, writing more – plays, fiction and poetry. She’s a 2x finalist at Short+Sweet short play festival. She is also nuts about improvised theatre, globetrotting and camping. These involve much less writing, but she’s working on that. 

Joel Hancock

Web Developer

Joel brings a combination of creative design and love of technology to CRE8IVE’s dynamic studio.

Joel follows best technical practice in his development of websites and his knowledge of consumers’ interaction with digital media means his sites consistently hit their mark.

Not just the tech geek in the corner, Joel is also a cycling enthusiast and cooking enthusiast. He has an artistic background which he incorporates into his web development methodology.

Joel’s powerful and reliable web solutions push clients’ messages whether they have something to sell, or a service to provide.

Bevan Sharp

Web Developer

Bevan has over 9 years experience in User Centred Design, Web Services and development in both the public and private sectors, including three years with CRE8IVE as a Website Developer.  Bevan offers CRE8IVE's clients proven expertise and insight into the development of modern, responsive and compelling websites and web-based applications. Working collaboratively with CRE8IVE's designers, fellow developers and digital producers, Bevan has a particular interest in accessibility and usability; ensuring that users of varying capabilities and requirements are accommodated in his work. 

Projects that Bevan has worked on at CRE8IVE include websites for Radford College, NICTA's The Living Lab, Instyle Plants, SERREE (Regional Development Australia), Canberra Girls Grammar School, Fairley Estate Murrambateman, Icon Water 100, The ARC Centre of Excellence for the Dynamics of Language, Indigo Life apartments, and the Page award-winning Digital Canberra Challenge website.

Heinrich Van Der Berg

Web Developer

Heinrich joined CRE8IVE after 4.5 years experience as a Web Developer in a variety of creative agencies. He is a development all-rounder, with skills and experience in both front and back end development projects, including front end interactive applications and accessible websites. He has developed numerous government websites to WCAG Level AA standard, and enjoys transforming departmental policy into workable prototypes for responsive and flexible websites. Heinrich also has Search Engine Optimisation experience with AGLS and other metadata standards. Heinrich enjoys helping clients realise their corporate vision through smart, stylish design and intelligent, innovative programming.

Outside of work, Heinrich’s love of a good tale drives him to understand and respect people from all walks of life. He’s greatest love is collecting, from vintage audio equipment to new places. He is driven by his optimistic nature and his passion for interesting things.