Creative - Team
Creative - Team
Creative & Strategic Director
During his 20 year career Robert has helped some of the world’s leading companies tell their stories. Prior to joining CRE8IVE recently, he was a Creative and Design Director in leading design and branding studios within Australia, Europe and the Middle East; working with Landor and the Conran Design Group. Robert’s clients have included Nestle, Adidas, Edinburgh International Television Festival, Perpetual, IAG, Deutsche Bank, Walt Disney Group, Glaxo Smith Kline, Seven Group, the Burj Khalifa tallest tower in the world, and Plan International.
Robert specialises in creating integrated, innovative concepts to deliver messages that change the way people think. His focus is on gaining a deeper understanding of a clients’ business or organisation, defining competitive advantage, and creating ideas to connect people with their brands. He delivers strategic and creative solutions of the highest standard, with a focus on helping companies be the change they want to see in the world.
Robert also regularly lectures on the subjects of design and branding and their ability to create positive change.
As Creative Director, Paul takes charge of projects’ creative direction.
Raised in Cootamundra, Paul was drawn to Canberra to study Graphic Design. Since then he has developed countless concepts and creative solutions for different campaigns across various sectors.
Recent work on the award winning Canberra 2030 campaign for the ACT Government and Carer’s Australia project showcased his ability to take a client brief to the next level. Paul’s dedication and attention to detail is evident in the full communication refresh for Canberra Girls Grammar School. The opportunity to totally refresh all material from logo, messaging to website and marketing, highlights his ability to work holistically across a client.
His thorough and consistent approach to design brings confidence to clients. He forms strategic partnerships with every client to produce striking creative solutions that enhance their business and brand.
A young, bright up-and-comer, Laura has joined the team full of enthusiasm and fresh ideas.
Canberra born and bred, Laura knows the unique quirks of our city back to front. She’s had a life-long love of design, and with a degree in Design and Advertising from the University of Canberra, she approaches her work from a marketing perspective. She enjoys wearing both hats and seeking the best strategies to convey an idea.
In particular, she loves the way design can solve communication problems. She’s passionate about taking an idea and creating clear, effective and engaging visual messaging.
Prior to CRE8IVE, Laura cut her teeth as an in-house designer and marketing assistant. Eager to learn, she’s never afraid of a challenge and enjoys collaborating with clients to achieve their goals.
When she’s not in the studio, Laura creates her own custom garments. She’s also a sporting fanatic. Ask her anything about AFL or netball.
Laura is the wordsmith at CRE8IVE, forging words together to create meaning. She turns information into interesting content. It’s all about keeping things simple.
Passionate about words, Laura has a Bachelor of Communication, majoring in Writing. She’s worked for radio and the public service before venturing out as a freelancer.
Laura was oh-so-glad to be snapped up by CRE8IVE full time. Now she can write and write all day long for our lovely clients. Swoon! Her mission is to find the perfect voice, tone and language for every client so each is original, engaging and authentic to that business.
When Laura isn’t writing compelling copy, she’s … well, writing more – plays, fiction and poetry. She’s a 2x finalist at Short+Sweet short play festival. She is also nuts about improvised theatre, globetrotting and camping. These involve much less writing, but she’s working on that.