Creative - Team

Creative - Team

Paul Whiteley

Creative Director

 

Paul has a reputation as an impeccable designer and insightful thought leader. Since 2006, he has inspired CRE8IVE’s clients, bringing an understanding and attention to detail to all his work. As creative director, Paul guides the creative to new and thought-provoking places that surpass client expectations.

His talent for asking the right questions helps Paul to ascertain a client’s needs and discover how they tick. This gives Paul the means to articulate their business to the market and deliver the best solutions.

Paul’s creative insights allow clients to imagine the breadth and potential of their brand, providing scope for clever and interesting ways to reach an audience that goes beyond the brief.


Interests

Paul has flair for branding where he can to lay the groundwork for a successful campaign or brand that his clients can adopt with confidence. 

Amy Cox

Designer

 

As a graphic designer, Amy is passionate about finding compelling ways to communicate a message across a range of mediums. She can turn a simple brief into a vivid and engaging message by strategizing the right way to communicate for impact.

Amy is a great is a listener, and able to turn a small idea into engaging and workable designs, that tell a story. As a Canberra local, she understands the nuances of the city and has a sound understanding of government, local business and Canberra’s audiences.

For Amy, the key objective is to show clients the potential possibilities for their cause, how they could look and how they can connect with their audience in their authentic way.

 

Interests

Amy enjoys a wide variety of interests including the curation and messaging of social media, print and magazines. She also loves the flexible nature of design in new technology.

Laura Sibley

Designer

 

 Laura is a meticulous designer who approaches every project through a balance of communications and creativity. This is how she creates solutions that captivate the client’s target market.

The best designs are developed with meaningful insights, so Laura works to discover a unique solution through strategy, research and exploration.

By closely follows trending campaigns in advertising and communications, Laura ensures she is up to date on the Zeitgeist. This allows her to make appropriate decisions for brands that sit within category but stand out with strength. Laura likes to collaborate and to take her clients on a journey, empowering them to take ownership of their messaging and their brand.

As a younger member of the team, Laura epitomises what CRE8IVE is today when you couple young talent with industry experts who have years of sector-based expertise.


Interests

A prolific creative, Laura is fascinated with design application within a range of mediums such as textiles, graphic forms and book covers. 

 

LinkedIn  

Elsy Gonzalez

Designer

 

As a friendly and attentive designer, Elsy enjoys building authentic relationships with her clients. She has a Bachelor of Design from the University of Canberra. From her background working in communications at UNSW, she honed her skills by designing for a variety of collateral and printing it in-house. This experience gave her a practical understanding of the intricacies of design and printing in different formats and materials.

By combining her love of talking to clients with research and strategy, Elsy takes an original yet pragmatic approach to creative problem-solving. She is an active listener and takes the time to understand each and every client’s needs, for design outcomes that captivate audiences and fulfil an organisational need.


Interests

Elsy has extensive experience with in-house production. She also enjoys drawing and typography. 

Laura Griffin

Copywriter

 

As a copywriter, Laura uses expert storytelling to enhance a client’s message and reach their audience. With a degree in Communication majoring in writing, she knows how to turn information into interesting content and simplify complex ideas. She has experience working across all sectors including; the public sector, commercial enterprises, government, property and the NFP sector.

Laura’s mission is to find the unique voice for each organisation and empower them to use it. Coming from an outside perspective, she can determine the most important things to say to persuade their audience. She collaborates closely with the designers to create the most compelling brands and creative concepts. Being involved in the strategic process from the beginning means Laura can gain an understanding of what drives a client. Laura’s storytelling expertise brings depth and a persuasive attitude to every project for better market cut through.

 

Interests

Laura has experience scripting for theatre, online, radio and television and enjoys using these complex mediums to convey a message.