Aspen Medical

Branding for a global market

Aspen Medical

Aspen Medical is a provider of global healthcare solutions who engaged CRE8IVE to undertake a brand and visual identity refinement, as their existing branding and collateral didn't represent the integrity, ingenuity or the scope of the work they were involved in.

As a rapidly expanding business with a global presence, Aspen Medical not only required a cohesive brand, but one that would translate across multiple markets and continents. Existing elements of the Aspen brand were retained but updated to reflect a more modern organisation. They were also designed to tie-in with the company tagline "Wherever we're needed".

An extensive photoshoot featuring "real-life" Aspen employees was undertaken as a part of the rebrand, which helped form the basis of the bold new visual identity. 

The new brand has been rolled out across the business' corporate stationery, website and social media channels, along with corporate collateral including brochures, forms, and internal templates to ensure all brand touch points incorporated the refreshed look.

Aspen medical logo

Brandmark

Key to the Aspen brand refinement was simplifying the type mark and ensuring a bold and confident persona was portrayed.

Photography

Photoshoot

The single subject images reinforce Aspen Medical's core business of providing healthcare solutions in diverse and often challenging environments worldwide.

Website design and development

Digital

The new Aspen medical website aimed to use the depth of industry case studies and diverse expertise as the focus of what this organisation could deliver for a potential client.

Collateral and design roll out

Style guide

A comprehensive style guide was developed to help guide the direction and consistency of the Aspen brand around the globe.

Style guide
Iconography

Iconography and Illustration

A suite of icons were developed for use within infographics and diagrams to aid in explaining processes and procedures within tender documents.