Australian Taxation Office

Quick and smart

Australian Taxation Office

Following the launch of myTax in the previous year, the Australian Taxation Office (ATO) once again asked CRE8IVE to script and produce a short video to promote the virtues of their online tax refund application.

The key message to communicate was that myTax is the quick smart tax return for people with simple finances. 

Our approach, through a fun and engaging animated video, was to personify myTax’s attributes of ‘Quick’ and ‘Smart’. On the surface they don’t seem a likely fit, but with myTax we discover just how great they can be together.

Illustrations of characters
Quick and Smart riding a scooter