Long-term clients, Canberra Eye Hospital, came to us with the intention of opening a new arm of their operations. The new business required a brand to represent a shift in focus to provide laser eye surgery in a more consumer centric space.
Our approach was to create a brand that portrayed the precision and attention to detail that is required in delicate eye surgery, whilst also giving a feeling of refinement and elegance that is befitting a service in the elective surgery market.
Our communication strategy centred on personal experience and the tangible everyday benefits of laser eye surgery. This allows prospective patients to see past the difficult decision of undergoing a procedure and look towards a lifestyle full of possibility.