Design Canberra Festival

Celebrating Canberra's
design community

Design Canberra Festival

It is often the obscure, raw and experimental pursuits that push our boundaries, expand us and make us see things in a new way. We believe it is important to recognise and support the creatives who pave the way forward.

That’s why CRE8IVE is passionate about the arts, and is proud to be supporting the Design Canberra Festival. A festival such as this only strengthens Canberra’s international profile as a creative capital and that can only be a good thing for a business such as ours.

Rationale

Brand

Canberra has been, and will always be, a living design laboratory. Paramount to the brand was showing how design and Canberra are intrinsically connected. CRE8IVE achieved this by creating a simple typographic mark, visually connecting the festival title together. The logo was created to have longevity and to be able to embody a new visual style every year.

Poster

Collective Creativity

In the spirit of the festival, CRE8IVE, Zoe Brand and Sean Davey collaborated on developing the festival’s visual identity. After some experimentation, Zoe’s handmade object was photographed and became the centre piece of the festival promotion. In addition, a custom typeface was born from the object which became an integral piece of the visual language used throughout all collateral. This allowed us to combine the mix of design styles and materials with simple layout and typography to provide a fully integrated festival look and feel.

Hand cut lettering

Custom typeface

"On first glance the typeface may appear commercially made, laser cut perhaps. But on closer inspection the letters are off, not quite right, close but not" - Zoe Brand.

Typeface specimen

Creating the custom typeface from Zoe's hand-tooled work, allowed us to easily visually connect festival communications through multiple channels and create a cohesive visual style across a diverse mix of collateral items created for digital and print mediums.

Brochure spreads

Key to the success of this identity was creating a style that could combine with an eclectic array of design-disciplines. From handmade crafted objects, to highly stylised architecturally designed interiors and furniture.

Holding brochure open
Computer monitor showing website

Website

CRE8IVE worked with the design Canberra team with the aim to improve the online experience of a potential festival attendee and make events more accessible to the general-public. With over 200 events in and around Canberra, a big focus was placed on searching and discovering experiences during the festival that could potentially be buried or missed due to the sheer volume of activities.

Mobile website screens

Events engine

A smart events engine was created that considered how different users would look to search for events. The key was providing filters across event themes, categories and dates. We provided this functionality across mobile and desktop interfaces, as well as intuitive listing of events occurring in the future and displaying ‘related events’ for each event listing. In addition, we improved the user experience by adding the ability to shortlist events through a simple event planner to save events and review them later.

Tote bag
Stack of invites

Results

A huge increase in user engagement is evident when looking at the analytic data over the same pre-festival period last year. Design Canberra is thrilled with the results so far and is looking forward to increased attendance and awareness of the festival through a more considered online experience.