Jim Murphy is a household name in Canberra that stands for quality wine at a realistic price. Given the unique range of wine available in store it was important that the online store reflected the range and the authenticity of the in store experience.
CRE8IVE was engaged for the re-design and re-development of the Jim Murph online store. It was important that ordering was made easy and that there was trust in the brand. The website also needed to encourage repeat visitation by providing the customer with a seamless experience, from the selection of wines to the dispatch of orders.
The overarching objective of the online store is to grow the geographical base of the physical Jim Murphy customers and to acquire more cellar collectors from across Australia.
Monthly sales are tracked and monitored via weekly Google Analytic dashboard reports, with consistent results, month on month. The redesign has brought about an increase in online sales and traffic with ongoing maintenance and eDM communication a regular part of the communications mix.
We encourage you to visit www.jimmurphy.com.au