PSSap Campaign

Super Growth in
the Public Service

PSSap Campaign

The PSSap Grow Your Super Campaign aimed to create awareness and change in the public service. Targeting public servants natinonaly, this tactical campaign used digital and traditional media to boost interest and dialogue in a market that does not traditionally engage with their super.

The campaign managed to exceed all KPIs with a 300% increase in traffic to intended pages during the campaign and total visibility and measurement of user behaviour after enagement.

Photography

Photography

An extensive photo library was created to aid in communicating with the intended audience.