Snedden Hall & Gallop (SHG) is the oldest independent law firm in Canberra and came to CRE8IVE requiring a rebrand and transformation of their online presence. At that point, SHG had four separate websites, each focusing on a different service offered by SHG. CRE8IVE took on the task to develop a strong brand and online platform as a basis for consistent communication between SHG and their clients.
A workshop was held with key stakeholders, and important key messages and themes were developed to both aid in the development of a creative brief and begin to formulate the website strategy.
Key service areas were grouped into categories and tested with user scenarios to map out content in a way that would be easily found on the website. This content planning idea was further developed in the wireframe phase of the project, with functionality scoped for the website to serve similar and relevant content to users.
The brand was rolled out across the whole business from business cards and banners to website and online communication. The rebrand has been successful in ensuring SHG lawyers are positioned for the future.