When Switch approached us, they had an idea and a name. Having just formed their own payroll company, Switch wanted to launch themselves as an approachable and accessible business with a user-friendly system. They were a company that was personal, easy to navigate and simple to sign up to. They required us to develop an entire brand identity and narrative to establish them well in the marketplace.
Making payroll approachable
The client was very pleased with their new brand identity. They felt it aligned well with their ideas and values and they were happy to take it to market with confidence.