James Willson

Managing Director
James Willson – Managing Director

As the Managing Director and agency founder, James is motivated by fostering authentic business relationships within Canberra and Sydney. His key objective is to promote a performance culture and work environment within CRE8IVE that helps individuals grow and achieve their professional life goals. In turn, this effective culture is a win for the agency’s clients and the wider marketplace.


A known contributor to Canberra, James acknowledges the city as a great platform both to create oneself and to a make a meaningful community wide contribution.
James has been an EY Entrepreneur of the Year Finalist, appeared in the BRW Fast 100 list and received numerous awards in business.
HIs philosophy in business is to surround himself with the best people and sit in the centre of that circle. In turn, CRE8IVE puts forward the best people for the project opportunity that talks their skillset, interests and passion.
James loves working at the forefront of technology with talented individuals. His vision will ensure CRE8IVE continues to grow and develop through the shared success of his client’s objectives.
James takes a keen interest in business and organisational governance and sits on the following boards: The National Capital Authority, The Canberra Hospital Foundation, the CGS Foundation and CIT Solutions. His business interests include branding, technology and strategy.