Michelle ensures every project CRE8IVE delivers is efficient and strategically executed. She optimises workflows to maintain high standards ensure budgets are managed and timelines stay on track. With a meticulous approach, Michelle keeps all the moving parts aligned from concept to completion.
Michelle’s leadership expertise lies in her ability to balance strategic thinking with attention to detail to create an environment where ideas flourish. With more than 16 years of experience in media strategy, project management and client services, Michelle understands the complexities of delivering successful projects. She streamlines communication, applies proactive risk management and ensures resources are allocated effectively. By anticipating challenges before they arise, she keeps projects moving forward with confidence, helping brands and organisations achieve the results they’re after.