Communication - Team
Communication - Team
As partner, Amy is dedicated to ensuring CRE8IVE provide excellence in strategic communication and client service.
With a proven track record in communication and operational management, Amy brings extensive global experience to the Partnership team.
As the SVP of a global technology company, Amy helped drive business growth from that of a small Australian start-up to providing services in over 10 countries. As part of the executive team, Amy supported the sale of the business to a Silicon Valley-based private equity firm. More recently, Amy led Nerio Communications as one of Canberra's leading boutique communication agencies. Nerio Communications merged with CRE8IVE in March, 2020.
Amy understands the combination of elements required to lead an integrated agency that offers our clients cross-discipline specialties.
Following almost a decade living and working in the US, Amy is an advocate for the Canberra’s entrepreneurial community.
Client Service Manager
With more than two decades of industry experience, Naomi is a meticulous and effective client service manager. Since 2006 she has worked at CRE8IVE, facilitating the perfect environment for collaborative and innovative projects. Naomi has extensive knowledge of media, design and print production, and loves working with clients to build a strategy that is tailored to their specific needs.
An excellent communicator, Naomi values honesty and transparency. She prides herself on her ability to build authentic, long-lasting relationships with her clients. Understanding a client’s requirements and expectations and conveying them to the team allows her to set every project up for success. Her approachable, helpful and clear communication style ensures everyone is working towards a common goal to deliver outstanding results, on time.
Head of strategic development
Emma brings an outstanding level of depth and understanding of strategic communications to the CRE8IVE team.
With extensive experience across business sectors including FMCG, professional services, health, tourism, arts, education, e-commerce, global corporate consumer lifestyle brands and across Government and NGOs, Emma’s specialities lie in PR, stakeholder management, C Suite counsel, crisis and issues management, internal and external engagement.
Emma ensures an exceptional level of service, where no stone is left unturned in delivering robust, effective projects that generate sizable results.
Michelle van Eerde
Client Service Manager
Michelle is an accomplished Client Service Manager with a background in media and advertising. She has a breadth of experience working at various media agencies, where she managed high profile portfolios and negotiated with media outlets. A meticulous, process driven manager, Michelle has seen the fruition of award-winning advertising campaigns and developed processes for media coverage of sensitive events.
By fostering strong relationships with her clients, Michelle takes the time to understand their needs, and to produce the right creative solutions. Her media expertise gives her an edge by providing unique industry insights that help clients see where communication can take them. Her ability to balance both strategic thinking and the finer details are why Michelle’s projects consistently surpass expectations.
Anna provides the strategic backbone to our communication projects.
With over 16 years’ experience in the media and communications industry, Anna is a consummate strategist with a determination to get the best out of every project. With big media experience, Anna’s specialities lie in strategy, project management, award-winning content creation, production, campaign development and execution. As well as content production, Anna has many years’ experience in marketing and communication, planning and implementing marketing and PR strategies for Australia’s leading film distributors, as well as for television channels and Government departments.
Meticulous and methodical, Anna prides herself on delivering outstanding projects that not only answer the brief, are within budget and timeframe but that also deliver exceptional ROI.
As Communication Executive, Amy meticulously plans, co-ordinates and implements communication projects and campaigns on behalf of our clients.
Amy is an experienced conceptual designer with a keen eye for detail. Her work in public and private sectors has given her the skills to connect internal and external stakeholders through clear communication and thoughtful design.
Hardworking and meticulous, Amy is driven by understanding the client and its end user’s requirements to deliver tailored solutions. Dedicated to her craft, Amy has a unique ability to take complex processes and curate them in a way that they are engaged with, with both ease and delight.