Creative - Team

Creative - Team

Alberto Florez

Partner

 

As the Creative Partner, Alberto is driven to create meaningful work that changes perceptions and affects change. With a background in design and digital technology, he carefully oversees the strategic direction of CRE8IVE’s projects, so they are set for success.

A philosophy based on honesty and mutual respect allows Alberto to understand what his clients need so he can add the greatest value to their organisation.

Alberto thrives on helping others achieve their desired outcomes. He knows how to bring out the best in his team and fosters a positive culture of high achievers who are passionate about their work. By encouraging collaboration within the team and with clients, CRE8IVE crafts new ideas that yield impressive, tangible results.


Interests

Alberto is an avid supporter of Canberra’s creative industry. Over the years he has held and supported industry events, and been a leader in organisations such as AGDA, The Page Awards and the Canberra Business Advisory Board. 

 

Follow on Twitter (@_berto)

Paul Whiteley

Creative Director

 

Paul has a reputation as an impeccable designer and insightful thought leader. Since 2006, he has inspired CRE8IVE’s clients, bringing an understanding and attention to detail to all his work. As creative director, Paul guides the creative to new and thought-provoking places that surpass client expectations.

His talent for asking the right questions helps Paul to ascertain a client’s needs and discover how they tick. This gives Paul the means to articulate their business to the market and deliver the best solutions.

Paul’s creative insights allow clients to imagine the breadth and potential of their brand, providing scope for clever and interesting ways to reach an audience that goes beyond the brief.


Interests

Paul has flair for branding where he can to lay the groundwork for a successful campaign or brand that his clients can adopt with confidence. 

Laura Sibley

Designer

 

 Laura is a meticulous designer who approaches every project through a balance of communications and creativity. This is how she creates solutions that captivate the client’s target market.

The best designs are developed with meaningful insights, so Laura works to discover a unique solution through strategy, research and exploration.

By closely follows trending campaigns in advertising and communications, Laura ensures she is up to date on the Zeitgeist. This allows her to make appropriate decisions for brands that sit within category but stand out with strength. Laura likes to collaborate and to take her clients on a journey, empowering them to take ownership of their messaging and their brand.

As a younger member of the team, Laura epitomises what CRE8IVE is today when you couple young talent with industry experts who have years of sector-based expertise.


Interests

A prolific creative, Laura is fascinated with design application within a range of mediums such as textiles, graphic forms and book covers. 

 

LinkedIn  

Elsy Gonzalez

Designer

 

As a friendly and attentive designer, Elsy enjoys building authentic relationships with her clients. She has a Bachelor of Design from the University of Canberra. From her background working in communications at UNSW, she honed her skills by designing for a variety of collateral and printing it in-house. This experience gave her a practical understanding of the intricacies of design and printing in different formats and materials.

By combining her love of talking to clients with research and strategy, Elsy takes an original yet pragmatic approach to creative problem-solving. She is an active listener and takes the time to understand each and every client’s needs, for design outcomes that captivate audiences and fulfil an organisational need.


Interests

Elsy has extensive experience with in-house production. She also enjoys drawing and typography. 

Josh Garrard

Designer

Josh is a recent graphic design graduate and brings fresh and innovative ideas for all forms of visual communication.

Along with completing his professional qualifications at CIT, Josh has also honed his digital and traditional drawing skills to become a very talented illustrator.

Josh is has an instinctive knack for branding. He loves to work with clients to understand their vision, mission and target audiences to create their ideal look and feel.

While excelling at bringing a concept to life, Josh is adept at presenting different design concepts to clients to work on refining their ideas. When it comes to favourite pallets, Josh tends towards muted colour schemes but loves adding some bright pops of colour into the mix.

A Canberra local, Josh is a keen advocate for the Territory and its thriving not-for-profit, public and private sectors. He finds inspiration around every corner of the capital, saying its people are an endless source of new ideas. 

A mind constantly bubbling along means Josh is a great talker, but he can change gears to become a genuine listener too. This increasingly rare gift makes him a hit to work with because he is able to translate briefings and client visions into exciting new visual concepts.

Interests

Josh also uses his design and illustration talents to promote local music and entertainment across Canberra, designing posters and a host of other collateral on a regular basis.

You can find more of Josh’s work on his website: garrard.com.au/josh

Jessica Conway

Copywriter

An experienced journalist and a senior media and communications manager, Jessica is a natural fit as CRE8IVE's Copywriter.

Jessica has two degrees from the University of Canberra; a Bachelor’s in Journalism and in Business (Management). Since graduating she has worked as a newsreader and reporter across multiple news outlets in Canberra and Sydney. As well as working as a journalist, Jessica has been a media liaison and senior communication officer across the not-for-profit, private and public sectors. 

Jessica has a sharp eye for detail, a love of story-telling and a passion for compelling and interesting communication.  

Interests

Jessica is an avid reader and loves wordplay. A habitual news-junkie, Jessica is also immersed in industry news and always looking for new skills to learn and apply.