Partners - Team

Partners - Team

Amy Nerio


As partner, Amy is dedicated to ensuring CRE8IVE provide excellence in strategic communication and client service.

With a proven track record in communication and operational management, Amy brings extensive global experience to the Partnership team.

As the SVP of a global technology company, Amy helped drive business growth from that of a small Australian start-up to providing services in over 10 countries. As part of the executive team, Amy supported the sale of the business to a Silicon Valley-based private equity firm. More recently, Amy led Nerio Communications as one of Canberra's leading boutique communication agencies.  Nerio Communications merged with CRE8IVE in March, 2020.

Amy understands the combination of elements required to lead an integrated agency that offers our clients cross-discipline specialties.

Following almost a decade living and working in the US, Amy is an advocate for the Canberra’s entrepreneurial community.

James Willson



As the Managing Director and agency founder, James is motivated by fostering authentic business relationships within Canberra and Sydney. His key objective is to promote a performance culture and work environment within CRE8IVE that helps individuals grow and achieve their professional life goals. In turn, this effective culture is a win for the agency’s clients and the wider marketplace. 

A known contributor to Canberra, James acknowledges the city as a great platform both to create oneself and to a make a meaningful community-wide contribution.

James has been an EY Entrepreneur of the Year Finalist, appeared in the BRW Fast 100 list and received numerous awards in business.

His philosophy in business is to surround himself with the best people and sit in the centre of that circle. In turn, CRE8IVE puts forward the best people for each opportunity, talking to their skillset, interests and passion. 

James loves working at the forefront of technology with talented individuals. His vision will ensure CRE8IVE continues to grow and develop through the shared success of his client’s objectives.



James takes a keen interest in business and organisational governance and sits on the following boards: the National Capital Authority, the CGS Foundation, CIT Solutions and the RSPCA ACT. His business interests include; branding, technology, governance and strategy.



Twitter (james_cre8ive)


Alberto Florez



As the Creative Partner, Alberto is driven to create meaningful work that changes perceptions and affects change. With a background in design and digital technology, he carefully oversees the strategic direction of CRE8IVE’s projects, so they are set for success.

A philosophy based on honesty and mutual respect allows Alberto to understand what his clients need so he can add the greatest value to their organisation.

Alberto thrives on helping others achieve their desired outcomes. He knows how to bring out the best in his team and fosters a positive culture of high achievers who are passionate about their work. By encouraging collaboration within the team and with clients, CRE8IVE crafts new ideas that yield impressive, tangible results.


Alberto is an avid supporter of Canberra’s creative industry. Over the years he has held and supported industry events, and been a leader in organisations such as AGDA, The Page Awards and the Canberra Business Advisory Board. 


Follow on Twitter (@_berto)