Partners - Team

Partners - Team

James Willson

Managing Partner / Founder


As the Managing Director and agency founder, James is motivated by fostering authentic business relationships within Canberra and Sydney. His key objective is to promote a performance culture and work environment within CRE8IVE that helps individuals grow and achieve their professional life goals. In turn, this effective culture is a win for the agency’s clients and the wider marketplace. 

A known contributor to Canberra, James acknowledges the city as a great platform both to create oneself and to a make a meaningful community-wide contribution.

James has been an EY Entrepreneur of the Year Finalist, appeared in the BRW Fast 100 list and received numerous awards in business.

His philosophy in business is to surround himself with the best people and sit in the centre of that circle. In turn, CRE8IVE puts forward the best people for each opportunity, talking to their skillset, interests and passion. 

James loves working at the forefront of technology with talented individuals. His vision will ensure CRE8IVE continues to grow and develop through the shared success of his client’s objectives.



James takes a keen interest in business and organisational governance and sits on the following boards: The Canberra Hospital Foundation, the CGS Foundation, CIT Solutions and RDA ACT. His business interests include; branding, technology, and strategy.



Twitter (james_cre8ive)


Alberto Florez

Creative Partner


As the Creative Partner, Alberto is driven to create meaningful work that changes perceptions and affects change. With a background in design and digital technology, he carefully oversees the strategic direction of CRE8IVE’s projects, so they are set for success.

A philosophy based on honesty and mutual respect allows Alberto to understand what his clients need so he can add the greatest value to their organisation.

Alberto thrives on helping others achieve their desired outcomes. He knows how to bring out the best in his team and fosters a positive culture of high achievers who are passionate about their work. By encouraging collaboration within the team and with clients, CRE8IVE crafts new ideas that yield impressive, tangible results.


Alberto is an avid supporter of Canberra’s creative industry. Over the years he has held and supported industry events, and been a leader in organisations such as AGDA, The Page Awards and the Canberra Business Advisory Board. 


Follow on Twitter (@_berto)