After a successful rebranding collaboration with the Australian Signals Directorate (ASD), CRE8IVE was approached to rebrand the Australian Cyber Security Centre (ACSC). ACSC will now be housed within the ASD, incorporating a range of cyber agencies into one centre.

The ACSC scope and responsibilities extended to include all Australians, expanding the ASD’s cyber security remit to service ALL Australians including individuals, small and medium enterprises, large business, systems of national interest, critical infrastructure and government.

The new brand had to feel related to ASD’s corporate identity, with a more accessible and wider appeal for audiences with limited cyber security knowledge. The brand also had to reflect their position as an authoritative, contemporary agency in the IT Sector. The challenge was to do this within a tight timeframe.