The Australian Maritime Safety Authority (AMSA) is the national agency responsible for promoting vessel safety and protection of our marine environment and combating ship-sourced pollution. AMSA provide the infrastructure for safety of navigation in Australian waters and maintain a national search and rescue service for the maritime and aviation sectors.
To support the implementation of the National Systems transition, CRE8IVE provided the creative solution and overarching awareness campaign. The campaign plays a vital role in raising awareness and informing domestic commercial vessel owners, operators and work crew of the changes in the way they will access services in the future.