As leading experts of cyber technologies, The Australian National University (ANU) recognised a growing need for leadership within the cyber realm to guide its rapid integration with society.
The Cyber Institute was established to provide a strong direction for cyber in Australia. The Institute is the first of its kind and combines research, teaching and world-class facilities to provide advice and expertise to government, industry and organisations.
The new entity required a brand and communication strategy to help them define their vision and direction. They approached CRE8IVE at their inception, seeking guidance to position their new institution and develop a voice and visual identity. This would allow them to reach key audiences, attract the world’s best and brightest, and raise the general public’s understanding of their role.