Aspen Medical is a provider of global healthcare solutions who engaged CRE8IVE to undertake a brand and visual identity refinement, as their existing branding and collateral didn't represent the integrity, ingenuity or the scope of the work they were involved in.
As a rapidly expanding business with a global presence, Aspen Medical not only required a cohesive brand, but one that would translate across multiple markets and continents. Existing elements of the Aspen brand were retained but updated to reflect a more modern organisation. They were also designed to tie-in with the company tagline "Wherever we're needed".
An extensive photoshoot featuring "real-life" Aspen employees was undertaken as a part of the rebrand, which helped form the basis of the bold new visual identity.
The new brand has been rolled out across the business' corporate stationery, website and social media channels, along with corporate collateral including brochures, forms, and internal templates to ensure all brand touch points incorporated the refreshed look.