Bradley Allen Love Lawyers (BAL) is a thriving Canberra law firm. They have built their business on the outstanding reputations of their legal directors and their team of exceptional law specialists.
As the business was entering a new phase, BAL recognised the need to reposition their brand to rely less on the credentials of individuals and more of the excellence of their united team. BAL approached CRE8IVE to help them strategically reposition the brand to create better visibility for their vast service offering and convey the strength of their expertise.
We began by undertaking strategic research, involving interviews with key stakeholders and a marketing audit to determine BAL’s drivers and what they stand for. We then developed a communication and brand strategy, delivering on key recommendations for a complete brand refresh, website redesign, branded collateral, and a brand awarenes campaign.