Baptist Care Australia is the peak body for Baptist service agencies, conducting research, providing resources and advocacy for our society’s most vulnerable people. They act as a united voice, gaining influence so their members can continue to serve the community.
When they approached us, Baptist Care Australia required a new visual identity and help repositioning their brand. They were going through a restructure and needed to define who they were and to develop a consistent voice. This was a great chance to change perceptions and allow them to reposition themselves to differentiate from their members.
We conducted a brand audit by analysing their collateral and illustrating their current communication style. Once we did this we could help them find a new direction, giving the necessary tools to redefine themselves and to tell their story. Simple, overarching statements such as ‘We speak & we serve’ explains who they are and allows them to engage with their stakeholders with emotion and impact. By changing these perceptions internally, they have the confidence to communicate externally.