Canberra Business

The future of Canberra Business

Canberra Business

Canberra Business Chamber (CBC) was formed by the bringing together of two peak business bodies in Canberra.

CRE8IVE understood that it was necessary for the brand to be wholly different to what already existed. It also needed to represent the new unified entity, the voice they provide business in our region and the networks and opportunities they afford the ACT.

Having worked closely with local businesses since our inception, we are proud to have been given the opportunity to partner with the CBC and develop a brand that represents business in Canberra.

The outcome was an uncomplicated brandmark that implies connection and conversation. Utilising a bold and bright colour scheme ensured the brand was launched to great effect and positioned the ACT as a modern, innovative place for business.

Canberra Business Chamber logo

@CBRBusiness congratulations on last night & the formal launch of new look. Business in #CBR is in very good hands. New brand is excellent — @KatyG_ACT November 13, 2014

Katy Gallagher via Twitter
Welcome to the future of Canberra Business

Visual identity

Key to a consistent identity across a variety of touch-points was choosing a strong typeface and a striking, bold colour palette. For greater effect, both elements were combined and applied with simplicity.

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Style guide

Style guide

Documenting the new brand in a straightforward style guide ensured consistency is able to be maintained long after the identity is handed over.