Canberra Business Chamber (CBC) was formed by the bringing together of two peak business bodies in Canberra.
CRE8IVE understood that it was necessary for the brand to be wholly different to what already existed. It also needed to represent the new unified entity, the voice they provide business in our region and the networks and opportunities they afford the ACT.
Having worked closely with local businesses since our inception, we are proud to have been given the opportunity to partner with the CBC and develop a brand that represents business in Canberra.
The outcome was an uncomplicated brandmark that implies connection and conversation. Utilising a bold and bright colour scheme ensured the brand was launched to great effect and positioned the ACT as a modern, innovative place for business.