Repositioning an 80 year old institution required shifting public perception that CGGS was simply a school for privileged girls, to an educational institution proud of the vibrant, strong young women it supports and empowers to tackle a new world head-on.

Detailed consultation through a brand workshop and key stakeholder engagement was key to providing the necessary platform for CRE8IVE to develop new brand values, a defined brand essence and ultimately key messages and brand strategy.

Bringing the brand to life involved an extensive three-day photoshoot, internal and external communications, website and prospectus re-development; all developed over a 12-month period and focusing on the message 'BE YOURSELF'.

A shift in focus towards highlighting school life, a fresh colour palette, consistent layout and the primary use of striking photography ensured the rebrand was an instant hit and was embraced by teachers, students, parents and alumni alike.