CBR2RIO event branding

An Olympic fundraising effort for Canberra

CBR2RIO event branding

CRE8IVE was honoured to be presented the opportunity to work with the Australian Olympic Committee (AOC), to produce a suite of branded material to promote the CBR2RIO Gala Dinner, an iconic event that was held to raise money for Canberra based athletes heading to the 2016 Rio Olympic Games.

CRE8IVE worked closely and collaboratively with the CBR2RIO Committee and the AOC to produce a visual identity for the CBR2RIO brand, and a suite of communications material for the Gala Dinner. These items were well received by the AOC, and included dinner invitations, a premium dinner program, a member packages flyer, silent auction flyers and an engaging PowerPoint presentation.

The AOC brand is a very comprehensive one, and we were required to follow rigorous brand guidelines in all marketing and design activities within the project. The material that was created reflected the prestige and value of the AOC brand, while proudly celebrating generations of past and present Australian Olympians.

Over $400,000 was raised at the event.

The collateral developed is one of the best deployments of the AOC brand we've seen, whilst staying within our strict guidelines. Well done.

Australian Olympic Committee representative
Photo by Adam Mcgrath