Critical Infrastructure Centre

Critical communications challenge accepted

Critical Infrastructure Centre

When the Australian Government, as represented by the Attorney-General’s Department, required the development of a whole-of-government brand and communications strategy for the Centre, CRE8IVE was able to guide the newly formed entity through the entire strategic development process.

The strategy needed to provide advice to a diverse array of internal and external stakeholders. Advice on improving clarity when communicating; best practice advice; and, guidance on approaches to managing risks and hazards to Australia’s critical infrastructure.

The Centre’s branding and communications strategy is vital to ensure their stakeholders clearly understand who the Centre is, what their objectives are, and how to engage.

This project was delivered in partnership with NERIO Communications, our strategic PR, marketing and communications partner.

The creation of the brand and visual identity was informed by the Centre’s strategic mission, vision and values

The Critical Infrastructure Centre’s brand mark and hero graphic symbolises the relationship between national security and critical infrastructure. It is this relationship that the Centre aims to uphold, with the mission to safeguard Australia’s critical infrastructure.

The visual language for the CIC provided clarity and distinction to the organisations position, for both internal and external audience across key industry sectors.

Alongside the visual language, a stakeholder engagement strategy was created to provide a structure for a consistent communication framework.

In order to communicate what the CIC aims to safeguard for Australia, an image library depicting our critical infrastructure was carefully created.


Within six months, the Centre had achieved its strategic communication objectives; defined positioning and branding, enhanced awareness, Improved understanding regarding CIC’s scope of work and jurisdiction, and Identify and leverage appropriate communication vehicles