Leading media industry organisation, Free TV Australia, has launched their new brand for Commercials Advice Division (CAD) – ClearAds. The business has undergone a dramatic transformation over the past two years to provide a better and faster service. They engaged CRE8IVE to help them develop a new brand that reflects their vision and their ability to make a complex process clear and simple for their customers.
With ongoing engagement, we developed a new name, brand identity and website which is bright and user-friendly. By understanding their direction and what drives them, we could work closely with ClearAds to establish their needs. The ClearAds brand is progressive, forward thinking and in line with the elevated ambitions of the business.