Denman Prospect

Shaping a community
starts with a beautiful brand

Denman Prospect

Canberra Airport Group was selected by the Land Development Agency (LDA) to develop over 2,000 dwellings in the new suburb of Denman Prospect in the Molonglo Valley. Capital Estate Developments engaged CRE8IVE to develop the branding to deliver this progressive and contemporary suburb.

CRE8IVE developed the visual identity and messaging to promote the creation of one of the best suburbs we’ll ever see in Canberra; a community with unrivalled amenity and thoughtful design. A sales brochure was created, reflecting the prestige and value of the land parcel, focusing on the land sales unique offerings.

In addition to the brochure, we designed a range of other supporting sales collateral, which included auction brochures, building and siting guidelines, an e-flyer and website.

Internal spreads for brochure design
Brochure cover design

Capturing Canberra

To help provide a clear indication of the suburb’s location, aerial photography was used to create a large foldout section within the brochure that highlighted Denman Prospect with reference to key Canberra landmarks.

Design of the auction brochures for Denman Prospect
Responsive website design

Responsive Website

A responsive website was created using a WordPress CMS with a focus on delivering information simply and elegantly.

Suburb imagery
Shaping the city's newest community