Art Group approached CRE8IVE to develop the visual identity and brand narrative for their new apartment building, Mulberry.
This is the first of a number of apartment buildings within Art Group's visionary SOHO precinct. Also developed by CRE8IVE, the SOHO brand is eclectic and vibrant. It offers the community a strong sense of connection to place and to the local art scene, reflecting Art Groups long-running support and sponsorship of local art.
With this connection in mind, the work of local artist, Harriet Schwarzrock, was featured in creating key visuals for Mulberry. The result is a modern brand for contemporary apartment buyers, encapsulating the care, beauty and attention to detail a discerning audience values in a new development.