The Department of Education and Training approached CRE8IVE to help them develop a communication strategy and suite of promotional products for the recently developed, National Career Education Strategy (NCES).
Careers are becoming increasingly complex and flexible, and Australia requires an education system that prepares students for the future. This new program was created to start a dialogue between educational decision makers about the importance of agile and future-focussed 'career-education' for secondary school students.
They required a branded campaign (including a name), a communication strategy and a suite of products that would support the implementation of the NCES.
The new brand strategy had to raise awareness and communicate the virtues and ambition of the NCES to a wide range of industry influencers including, educational institutions, policy makers, school leaders, parents and carers.