Geoscience Australia engaged CRE8IVE to develop a brand for their new program which provides better location and positioning services. The technology developed under this program will enable Australians to create innovation, economic growth and progress across industries.
Defining and positioning the brand to best communicate to its diverse audiences and stakeholders required a process of workshops, interviews and consultation. This enabled us to better understand industry perceptions, engagement levels, and communication challenges and opportunities.
The resulting brand identity seeks to provide clarity and leadership in this important growth area for Australia. The name, tagline, key messages and visual identity all work together in establishing Positioning Australia as trustworthy enablers of innovation.