Canberra building company Art Group approached CRE8IVE to develop an identity and associated branding for a major apartment precinct along the iconic Northbourne Avenue corridor.
Originally some 150 apartment buildings lined both sides of the road into Canberra; constructed for the influx of public servants relocating as the Capital boomed in the 1960s. However, as time passed many of the buildings became outdated and fell into various states of disrepair.
Art Group purchased a significant portion of this land, with plans to build five separate apartment buildings. CRE8IVE will develop not only the broader precinct brand identity for SOHO, but also the distinctive personalities of the apartment buildings within.