When Switch approached us, they had three-staff and an idea… better, simpler payroll.
Having just formed their own payroll company, CRE8IVE was engaged to help them launch this new entity, as an approachable and accessible business with a user-friendly system. They were a company that was personal… I mean there was only three of them!
They needed a name, brand identity and narrative to establish them in a marketplace that was cluttered with same-same brands.
Our approach was to take the very thing they were, "small", and make it a benefit. They had a great offer, great customer services, a focus on integrity and they had the personality to go with it. Their promise was they could switch you quickly.
We embraced this and called them 'Switch'.
Our simple but effective approach ensured their new brand identity aligned well with their ideas and values. This meant they could take it to market with confidence and give them an edge on their competitors.