Switch Payroll

Making payroll simple

Switch Payroll

When Switch approached us, they had three-staff and an idea… better, simpler payroll.

Having just formed their own payroll company, CRE8IVE was engaged to help them launch this new entity, as an approachable and accessible business with a user-friendly system. They were a company that was personal… I mean there was only three of them!

They needed a name, brand identity and narrative to establish them in a marketplace that was cluttered with same-same brands.

Our approach was to take the very thing they were, "small", and make it a benefit. They had a great offer, great customer services, a focus on integrity and they had the personality to go with it. Their promise was they could switch you quickly.

We embraced this and called them 'Switch'.

Our simple but effective approach ensured their new brand identity aligned well with their ideas and values. This meant they could take it to market with confidence and give them an edge on their competitors.

Brand

To communicate their friendly and helpful approach, we created a logo that immediately conveyed a youthful, fresh payroll company.

Switch’s mantra is ‘payroll shouldn’t be complicated.’ This has influenced the way their business works and how their forms and systems are used. We applied this idea to everything we did for the brand, from the logo and identity to their narrative.

Identity

We designed a bright, bold brand identity with solid block colours to complement the logo. This clean and simple design was strong but subtle; allowing us to be clear and concise in our communication.

Copywriting

To match their values of ‘simplicity’ and ‘friendliness’ we developed a tone-of-voice and key messaging that was consistent with their brand. It is personable – speaking directly to the customer in short, sharp sentences that are easy to understand.

Technology

Their website was designed to be simple to navigate. We created a bold layout so their different audiences could find what they needed immediately. Clear call to action buttons make it easy for users to know where to go and how to get there.

Related Work

Renamed & realigned

Ad Standards

Forward Thinking for UC

University of Canberra

Brand intelligence

Australian Signals Directorate