Having worked with TEDxCanberra for a number of years, they came back to us to work on their 2014 event with the theme of ‘uncharted’ already chosen. Our approach to creating the branding and collateral for the event was to take this theme and make it interactive and participatory for the attendees.
By having a method for people to express their opinions, reactions and ideas, we were able to create a record of their experiences throughout the day – effectively allowing attendee’s to ’chart the uncharted’.
Each attendee was given a unique identifier that allowed them to digitally record their experiences. This data was then visualised in real-time to create a virtual map of the day. Using a visual language reminiscent of star charts and constellations, this map presented connections and relationships between attendees and their thoughts and opinions.