The Kew is not your standard display home. From the moment you see the impressive sculptural façade, you know it’s something new for Canberra. The home showcases innovative technology and a range of finely considered details.
The Kew provides a vision for those looking to build a home or extensively renovate. Classic Constructions engaged CRE8IVE to develop a brand and engagement campaign to engage with current clients and attract new opportunities to build relationships with potential clients and suppliers.
The Kew launched during the middle of a cold Canberra winter; but due to smart messaging, clever media placement and channel marketing; the Kew visitation numbers went through the roof. Traffic to the Classic Constructions website alone grew by 73% compared to the same period last year, and new client KPIs were exceeded for the second quarter of the year.