Historically home buyers had to trade price with quality. Or trade both for speed. Thrive Homes (a Rawson Homes company) was established to challenge industry norms and deliver a quick, smart and cost effective option for new homeowners. Seeing the rise in cost-conscious buyers, Thrive Homes knew that to continue to grow and be an industry leader, they had to expand their audience. They looked to CRE8IVE to reimagine their existing brand and align their strategic communication activities.
Our focus was to clearly identify and communicate Thrive Homes’ value proposition; and via a fast-tracked new brand awareness campaign, increase brand awareness and key messages across audiences.
CRE8IVE's full-service offering enabled us to quickly and efficiently build the PR, content and communications strategy, and transition into a new, more focused and considered brand strategy. A fully integrated brand campaign was conceptualised, developed and delivered, positioning Thirve Homes as ‘The clever choice’.
