Transport Canberra is creating a transport network for the future. With the advent of the light rail, Transport Canberra is revitalising the entire network. CRE8IVE was engaged to create a new campaign to inform the public about their long-term ambition.

Our objective was to raise awareness about the new integrated network with messaging that resonated with Canberrans, and encourages them to consider using public transport.

To achieve our goals and gain a deep understanding of the transport industry, we collaborated with experts in the industry who provided deep insights about the reasons people are inclined to change their behaviour and take public transport. We knew the campaign had to be memorable, believable and personally beneficial to be relevant. We also set about to create a new overarching look and feel, a video and social media messaging.