The University of Canberra (UC) is ranked among the top 100 young universities in the world. It offers students the chance to gain an education that balances practical skills with tertiary learning. Being a young university means they can think differently and explore innovative ways to learn.
UC already had a vision for their new marketing campaign based on their strategic plan, but they required an agency to help them see it through to fruition. We won the competitive pitch process to provide a fresh take on their campaign assets.
The campaign focus was on ‘The Future’ and ‘Canberra,’ offering a unique selling point. We took their direction and used it to create a compelling story that celebrates the advantages of being a young university that is creating an ambitious future.
The client vocalised how much they appreciated how we delivered the campaign for them. They really enjoyed us helping them to explore their new brand and the variety and choice it offers them. Working directly with their design team meant the concepts were ready to finalise quickly.