Victory Homes was undertaking a prestigious new project in Denman Prospect, in Canberra’s south-west. They came to CRE8IVE seeking a brand, identity and campaign strategy.
Vincent is a boutique development of 56 townhouses and apartments located in a prime position beside the local shops. This project was one of several new developments in highly desirable Denman Prospect. It was important to create an authentic campaign that would highlight the development’s prominence and create cut through in a crowded market.