The Suburban Land Agency (SLA) looked to CRE8IVE to develop a distinctive look and feel for a new Canberra suburb named Whitlam. The brand and positioning needed to stand-out in a crowded market and be able to appeal to a large range of potential buyers.
Building a brand around something that hasn't been built yet requires us to lean heavily on aspiration and imagination, leading us to the 'Feels like…' messaging. The vibrant and colourful visuals complement the messaging and build excitement about new ideas, new begnining and ultimately a new community.
With the first release of 80 blocks selling out, this new suburb is fast becoming Canberra's most sought-after location.