Y Style and Sweet Pea & Poppy are two beautiful local Canberra businesses run by a duo Mother Daughter team. Y Style are floral and event stylists while Sweet Pea & Poppy create artisan chocolates and gift hampers. They approached us to help them create two elegant visual identities that worked seamlessly together while having a distinct look and feel.
We created a new visual identity for each of the brands that evoked a feeling of sophistication and style. It was important communicate the bespoke nature of the businesses, using visuals to convey the local artisan offerings. The soft colours were inspired by their blooms and chocolates to give their audience and instant feeling of enchantment. We threaded notes of the two brands into one another with shared style elements but ensured each appeared as its own entity.
The materials we designed allowed the client to incorporate their own images so the new brands could bring their products to life. We were sure to equip the client with inspiration and knowledge so they could communicate their offerings effectively through their new brands.