Navigating new heights

Link Airways

Capturing the hearts and minds of travellers through targeted marketing. We are helping Link Airways rise to their bold ambitions to become an Australian airline of choice for regional and metro travel.

Project scope
Marketing & Comms
Travel & Tourism
    The challenge

    Following the launch of new routes in 2018, Link Airways expected significant growth in 2020. Yet, the COVID-19 pandemic holted their plans. It became crucial for Link Airways to elevate its brand swiftly and strategically.

    The strategy

    Through research, we found that key competitors were effectively connecting with their customers through a range of communication channels. This valuable insight served as the foundation for our strategic recommendations, leading us to deliver a tailor-made approach to propel sustainable growth and brand awareness.

    Link Airways – Strategy 1
    Link Airways – Strategy 2
    The process

    We have partnered with Link on an ongoing basis to manage key initiatives and drive them towards success. These include managing social media channels, and enhancing brand visibility and reach through partnerships. We are also using EDMs and a targeted campaign to attract more travellers.

    Link Airways – Process 1
    Link Airways – Process 2
    The change

    Through our ongoing partnership, Link Airways has successfully positioned themselves with a strong brand and communication strategy. Our efforts are delivering tangible results, driving increased awareness, engagement, and conversion rates.

    Link Airways – Change 1
    Link Airways – Change 2
    The impact

    In the past 12 months we have seen a significant increase in engagement and conversion through social media, partnerships and targeted ads. Our strategy is driving sales, raising awareness, and significantly increasing the value of their marketing and advertising.

    Link Airways – Impact 1
    Link Airways – Impact 2


    Increase in total engagements on social media


    Increase in conversion rates from paid ads


    Average increase in Return on Advertising Spend (ROAS)